Meta ads for Sardaar JI

Client
Sardaar JI
Industry
Food & Beverage
Expertise
Meta Ads · Lead Gen
Meta Ads Aug 2023 – Sep 2026

Sardaar JI needed two very different results from Meta: diners through the door, and investors for its ₹1cr+ QSR franchise. We ran reels for local footfall and messaging alongside lead-form campaigns for franchise investors, each with its own creative and audience.

169 Franchise leads
₹122 Cost per franchise lead
131 Restaurant chats
1.98L Impressions
Impressions 1,97,723
Reach 75,193
Franchise leads 169

Sardaar JI runs a Punjabi restaurant and a QSR franchise programme. We run two tracks on Meta — reels that drive local footfall and messaging, and lead-form campaigns for franchise investors — matching creative and targeting to each goal.

The franchise campaigns brought in 169 investor leads for a high-ticket ₹1cr+ opportunity, while the restaurant reels started 131 conversations with local diners.

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